A golden team: Text and Image – 21 juni 2016

img text vs image def

SERIE De taal voorbij: beeld !  #25

Workbench – A golden team: text and image
dinsdag 21 juni,  20:00 – 22:00 u
locatie: Pakhuis de Zwijger in Amsterdam
met: Marianna Bolognesi
voertaal: engels

Words and images are two modes of communication, with different inner peculiarities. Visual and verbal expressions each have their own weaknesses, strengths and complexities. Merged they can form an unbeatable combination. But combining them is not an easy task. That is why they appear mostly in highly competitive contexts, where the stakes are high, such as in advertising and in political campaigns. Where getting attention and making impact are essential for having a chance at success.

These messages are mainly metaphorical; messages with an immediate impact and a complex interpretation. Marianna Bolognesi will enlighten us on this interplay of images and words.

pic.marianna.bolognesiMarianna Bolognesi PhD is a EU Marie Curie awarded postdoc researcher at the UvA. Her research focuses on the differences between visual and verbal metaphors, and taps into the type of knowledge that comes into play when we understand a visual as opposed to a verbal metaphor. To achieve this, she uses quantitative analyses and computational modelling techniques, combined with psychological data. Her current postdoctoral project is called COGVIM (Cognitive Grounding of Visual Metaphor (https://cogvim.org/)

Gratis Entree. Aanmelden kan op de site van Pakhuis de Zwijger, of stuur een mailtje naar info@instituutvoorbeeldtaal.nl o.v.v. aanmelden workbench Taal Voorbij #25, 21 juni 2016.